Two Design students at Athlone Institute of Technology (AIT) have been shortlisted for the final of DARE2BDRINKAWARE, a film competition organised by the Digital Hub Development Agency and sponsored by drinkaware.ie. The competition for third-level students is aimed at highlighting young people’s attitudes to alcohol.
David O’Carroll from Carrick-on-Shannon and Michelle Lavelle Glynn from Cork are both final year students on the BA (Hons) in Design in Multimedia Studies. David and Michelle’s films were shortlisted from over 100 entries received by the competition organisers. Both students singlehandedly wrote and produced their shortlisted films, ‘A Simple Choice’ and ‘Drinkorexic vs Obesity’.
The films will now go forward to be judged by a prestigious panel, made up of RTÉ and Lyric FM presenter John Kelly; Áine Moriarty, Director of the Irish Film and Television Academy; and representatives of the Irish Film Institute, Union of Students in Ireland, drinkaware.ie and the Digital Hub.
The judging panel will review each of the 10 films and judge them according to the following categories: Best Production, Best Original Concept, Best Impact, Public Vote and Best Overall Film. Members of the public have an opportunity to vote for their favourite film at the www.dare2bdrinkaware.com website, where they can view each of the shortlisted entries.
Senior Lecturer in Design at AIT, Eddie Ryan, congratulated the two students on reaching the final stages of the competition. “Great credit is due to David and Michelle for being shortlisted. This is not only a prestigious event and one that I’m sure will benefit their future careers, but it also has a very important social message. Both films highlight their maker’s innate creativity, as well as the professional skill-set which the students have developed here at AIT. We are very proud of them and look forward enormously to the awards ceremony itself.”
Fionnuala Sheehan, Chief Executive of drinkaware.ie said: “The shortlisted teams are in the running to win up to €5,000 in prize money, and they will also get the chance to meet Lenny Abrahamson, one of Ireland’s most successful film directors. The winning films will be unveiled at an awards ceremony next week, at which Lenny Abrahamson will present the top prize and make a keynote speech.
“In addition, all shortlisted teams get the chance to take part in workshops with various Irish film and TV personalities as part of the Cinemagic film festival in May. They can avail of free master-classes with the likes of Patrick Bergin, Ray D’Arcy, Aidan Power and David Caffrey, and all shortlisted films will also be screened at ‘Movies @ Dundrum’ on Sunday 10 May at 5pm,” she said.
According to John Hurley, Director of Learning at The Digital Hub, DARE2BDRINKAWARE received a fantastic response from students this year. “The number of entries we received was more than four times the amount we received in 2008,” he said. “Interest for this competition is really growing amongst Ireland’s student population, and I know the shortlisted teams announced at this morning’s event are really excited to get the chance to meet so many industry insiders over the coming weeks.
“DARE2BDRINKAWARE is a real opportunity for fledgling film-makers to take the first step up their career ladders by networking and meeting influential figures from the worlds of film and TV. The 10 shortlisted films range from the light-hearted to the more serious, and differ greatly in style and content. Some of Ireland’s future famous film-makers could well be amongst these 10 entries.”
A montage of the 10 short-listed films was shown yesterday (14.04.09) at an event in the Irish Film Institute, and some of the student film-makers that entered the competition were in attendance. The winning films in the five categories of the DARE2BDRINKAWARE competition will be announced at a gala awards ceremony in The Digital Hub on Thursday 23 April. Further information about DARE2BDRINKAWARE is available from www.dare2bdrinkaware.com.