Under the government’s National Drugs Strategy 01-‘08, the Midland Regional Drugs Task Force (MRDTF) is one of ten set up in the country. The aim of the MRDTF is to deliver a more co-ordinated response to tackling the problem of drug misuse in Counties Laois, Offaly, Longford and Westmeath. In 2008, Mr Pat Carey T.D., the former Minister of State at the Department of Community Rural and Gaeltacht Affairs with responsibility for the National Drugs Strategy, allocated once off funding to the Midland Regional Drugs Task Force to run a Cocaine Awareness Campaign.
One of the initiatives that the Task Force ran in relation to the funding allocated was an initiative in conjunction with Athlone Institute of Technology (Health Promotion, graphic design and student union department) and the Health Service Executive Health Promotion Service. The initiative was to run a cocaine poster competition which was open to third year graphic design students at AIT. The students began designing their posters in September 2009, and the three winning entries are shown above. The launch and prize giving for the competition will take place on Thursday 15th April 2010 at 3pm at AIT.